Emelie Linheden: Mastering Event ROI: A Deep Dive into Measuring Success

Whether you're hosting webinars, conferences, trade shows, or virtual gatherings, the potential to create meaningful connections and generate ROI from your events is great. However, to truly unlock the benefits, you must navigate the nuances of event strategy and, crucially, measure your ROI.Emelie Linheden, VP of Marketing at Younium, will join us and share her insights and strategies on how to maximise ROI from your events, including:- Event Strategy: how to set clear objectives, identify your target audience, and create a roadmap for success.- Engagement Techniques: how to use innovative ways to keep your audience engaged throughout your events and create memorable experiences.- Measuring Success: how to effectively measure the ROI of your events, including best practices for tracking key performance indicators (KPIs).Follow Emelie Linhedenon LinkedIn: https://www.linkedin.com/in/emelie-linheden-aa554a15/Follow Ines Ben Farhat on LinkedIn: https://www.linkedin.com/in/inesbenfarhat/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io