What is MQL Attribution?

Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, hosts of the show, they are discussing marketing qualified leads and how to attribute them to revenue. Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious about which metrics matter while trying to attribute MQLs? Buckle up and listen to this episode. Enjoy it and don’t forget to subscribe and leave us a comment. For more episodes subscribe to Metrick Stack: https://www.klipfolio.com/metric-stack/episodes Visit website: https://www.klipfolio.com/ Connect with Lauren and Allan: https://www.linkedin.com/in/allanwille/ https://www.linkedin.com/in/laurenthibodeau/ Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/ Visit Dreamdata’s Website: https://dreamdata.io/