When times are tough we should lean on the strength of branding

2023 is a rollercoaster!And it is less fun to be in marketing as budgets are really scarce.Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding.She has been building strong brands for a long time.We will walk through the branding trends that we are seeing.Which of the trends are to be adopted by B2Bs for strong company growth?Which branding tactics work best when an economic crisis hits?Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/in/gwen-lafage/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io