#21 Bill King from Frase.io on Content Optimization, SEO and Attribution

Bill King talks about Frase.io and it's content optimization software - and how the search engine optimization (SEO) game has changed dramatically over the past few years. No longer will a volume of content work, you need to have the most competitive article - the best answer - to the query if you how to rank. Bill discusses the four key pillars to a solid content marketing strategy: Informational queries - what is x Commercial queries - companies for x Transactional queries - reviews for company x Navigational/branded queries - company x pricing If you want to learn how to have your content compete in today's landscape, listen to this episode from Bill King and Frase.io.