How to Think About Using Fear in B2B Messaging w/ Andra Zaharia

In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies.  We dived into the unique marketing challenges facing an exploding sector, the role of fear in security storytelling and how to find the balance between education and entertainment.Andra also shared what career opportunities exist in her industry for content marketers looking for a new challenge. This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content. You can follow Andra here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call