How to Give More Than You Take in B2B Social w/ Danielle Guzman

In this episode, I sit down with Danielle Guzman, Head of Social Media at Mercer. We broke down B2B social strategy into a 40-minute masterclass - from how to set the right objectives at the start of the year to finding the right balance between paid and organic.  Danielle also shared her thoughts on the biggest untapped social media opportunity for brands in 2022.  This episode is a must-listen for early-stage B2B organisations who want to know how to develop a social media strategy that cuts through the noise.  You can follow Danielle on LinkedIn here.Or on Twitter here. Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.Check out their website here.** This episode is sponsored by Remote. ** Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call