How Social Listening Can Benefit B2B Brands w/ Chi Thukral

In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design.We talk about:  What kind of insights brands can pick up from social listening and how this can influence their marketing strategyWhether social listening is just for 'big' companies (it's not) and how startups can get a programme off the groundAnd how to measure success when it comes to tracking how your customers are talking about you on social media Chi also shares a few surprising insights that she's unlocked through social listening AND some of the best tools for brands just getting started.  This is real advice for the everyday B2B marketer who wants to be better.You can follow Chi here: @ChiThukral Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call