How to Think Like a Media Company in B2B w/ Ronnie Higgins

In this episode, I talk to Ronnie Higgins, Director of Content Marketing at OpenPhone.We talk about the concept of a B2B company building a media company, why it works and why it doesn't and creating a culture of creativity. If you want to understand how to get off the hamster wheel of just producing content that no one cares about, this is the episode for you. Here's a link to the Disney diagram Ronnie mentioned:  https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7?r=US&IR=T And thanks to my friends, Transmission, for sponsoring this episode. Want to claim $100 of LinkedIn Ad credits for FREE? Head over here: bit.ly/b2b-better Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call