How To Build Accessibility into Your Marketing Mentality w/ Alexa Heinrich

In this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert.We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts.Alexa also shares her advice on what we as a marketing community can do to enact real change for people living with a disability.This is real advice for the everyday B2B marketer who wants to be better.You can follow Alexa on Twitter here: @HashtagHeyAlexaAnd her newsletter, Accessible Social, is here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call