How I Wrote a White Paper That Got 800 Downloads

Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be "leads".In this episode, I recount the tale of a fun piece of content I worked on that ended up netting 800 unique downloads and scoring 27 pieces of coverage in the trade media.I run through the exact process of what we pulled together; how it was distributed to our clients and the press; the tools we used that saved hours of work; and some key learnings on what I'd do differently next time. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call