How to Train Colleagues to Be Effective Social Advocates w/ Katie Cacchiani

In this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates.We dived into how to prepare employees to take part in an advocacy programme, running successful training workshops, and how to motivate unsure staff to take part. Katie also shares some advice on whether an approach to employee advocacy should change when dealing with exec-level employees. This episode is a must-listen for marketers who need advice on training colleagues to be effective advocates.  This is real advice for the everyday B2B marketer who wants to be better.You can follow Katie here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call