#ABM 6: The 3 Types of Alignment Every Marketing Function Needs w/ Jaime Romero

When most of us hear “alignment” we either: A) Yawn because we’re over hearing about it or B) think about #alignment between sales and marketing. But, for #ABM organizations, alignment must be in 2 other areas: *Alignment between marketing and marketing (yes, you read that right) *Alignment between marketing and its customers On this episode, Jaime Romero joined us to discuss alignment (the non-yawning kind). Jaime Romero is the VP of Global ABM at MRP, billed as “the only enterprise-class predictive ABM platform.” What we talked about: i. Driving alignment ii. Sales and marketing alignment iii. Marketing and marketing alignment iv. Marketing and customer alignment v. Precitive ABM vi. Contact activation vii. Actionable insights This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.