Messaging That Creates Demand, with Dacia Coffey
B2B Growth - Podcast autorstwa Sweet Fish - Wtorki
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In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.Discussed in this episode:How to run a sales mapping exercise in your organizationCreating a holistic messaging timelineWhy a demo early in the sales cycle is crippling
