Polish Your Buyer Personas with Vanessa Dreifuss
B2B Growth - Podcast autorstwa Sweet Fish - Wtorki
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In this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito.The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.
