Start Thinking About Go-To-Market as a Product

Are you a marketer looking to uplevel in the current B2B environment? Start talking about go-to-market as a product instead of a strategy.In this episode, host Dan Sanchez catches up with Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss… Why ABM isn’t a better form of marketing, it’s a different formHow organizations can view go-to-market as a product, not a strategy4 questions Sangram’s new book will answer about ABM in customer serviceIf you like this, you may also like… Every Book on ABM ComparedHow to Supercharge Your ABM Engagement w/ a PodcastHow to Write a Book (& Case Studies) from Your Podcast ContentNever miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.