Strong Brand Drives Demand with Lori Cohen
B2B Growth - Podcast autorstwa Sweet Fish - Wtorki
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In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders. If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.
