The Best Book I've Read On Branding with Patrick Hanlon
B2B Growth - Podcast autorstwa Sweet Fish - Wtorki
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In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people. It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.
