The Marketing KPIs Your CEO Should Care About | Original Research
B2B Growth - Podcast autorstwa Sweet Fish - Wtorki
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We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings.Discussed in this episode:The need to prioritize brand alongside demandGrowing demand by delivering unique contentWhy pipeline must come from demand creation, not just demand capture
