Using Customer Insights to Unlock Marketing Success, with Ryan Paul Gibson

In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift.With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define how to do that effectively. Ryan will explain how to pull out buyer insights and effectively transform your company accordingly.Show notes:https://en.wikipedia.org/wiki/Grounded_theory#Serendipity_patternhttps://www.contentlift.io/my-one-case-study