Where's the Proof? with Cristy Garcia
B2B Growth - Podcast autorstwa Sweet Fish - Wtorki
Kategorie:
In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com.It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.
