Communication Strategies to Navigate a Banking Crisis

We are in uncharted territory with today’s economic uncertainty. Customers are concerned about the safety of their bank and credit union and don’t know where to turn. Open and honest communication is only the start as the bank crisis continues to unfold. Financial institutions must provide resources and answers in real-time that help customers and employees ease their stress and help your brand become a trustworthy advisor during a time of need. This can ensure customer loyalty — and potentially even attract new customers. My guest on the Banking Transformed podcast is Steven Ramirez, CEO of Beyond the Arc. He shares what financial institutions should say and share, and how they should communicate during these tumultuous times. This episode of Banking Transformed is sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices This episode of Banking Transformed is sponsored by FIS How do you find your feet on ground that’s constantly shifting? You have to read The Global Innovation Report from our partners at FIS. From embedded finance and ESG to crypto, decentralized finance and the metaverse, FIS pinpoints the trends you need to watch – and explains how innovation can give you an advantage, in good times and bad. Discover how the latest innovations could affect your business. Explore the research today by visiting www.fisglobal.com/global-innovation-report FIS. Advancing the way the world pays banks and invests.