The Product Expansion Strategy of Marcus by Goldman Sachs

Over the past year, Marcus by Goldman Sachs has continued to expand offerings, including teaming up with Amazon and Walmart to offer loans to sellers on their marketplaces, buying the General Motors credit card business, launching Marcus Insights smart tools and trackers, and most recently, announcing the offering of a digital investing platform. All of this is before the long-anticipated addition of a digital checking account.. We are very fortunate to be joined by Sonali Divilek, head of product for consumer business at Goldman Sachs, which includes Marcus by Goldman Sachs. Sonali discusses the product development strategy of Marcus, and how a partnership mentality has helped Marcus become a force in the retail banking ecosystem. This Episode of Banking Transformed is Sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices