Finding Out What Your Customers Want and Why It Matters | Andrea Belk Olson
Behavioral Grooves Podcast - Podcast autorstwa Kurt Nelson, PhD and Tim Houlihan - Poniedziałki
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Customer feedback lacks two fundamental pieces of information: context and behavior. Traditional methods of insight, like the Net Promoter Score (NPS) and customer feedback surveys have their limitations. Andrea Belk Olson, our guest on this episode, challenges organizations to adopt a different approach to customer behavior by delving into the WHY and the WHAT, then coming up with a WOW hypothesis - a 3 step process called the 3W Ideation.
