How Aboslut’s distinctiveness helped them grow market share in a crowded category
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Podcast autorstwa Consumer Behavior Lab - Czwartki
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The Von Restorff Effect tells us that brands who behave like their peers are condemned to invisibility. This episode explores how Absolut leveraged this principal to create distinction within the category and turn the iconic shape of its bottle into a cultural phenomenon.
