News: Billion-Euro Expenditure on Creative Content [EN]
Bertelsmann Business Podcast Kreativität & Unternehmertum - Podcast autorstwa Bertelsmann Podcast
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Bertelsmann plans to increase its spending on creative content in the years ahead: The international media, services, and education company already spends a good five billion euros a year on video content, book rights, magazines, catalog acquisitions and contracts with artists in the music sector. In the current year, expenditures of around 5.4 billion euros are planned for this purpose; in the years to come, this figure is expected to rise to just nearly 6 billion euros. Add to that possible payments for acquisitions of creative companies.