We still love getting physical

Physical stores aren’t going anywhere. And Adyen’s latest research found that consumers support this, with 59% still preferring to shop in-store. While sensationalist news headlines might try to convince us otherwise, the truth is that the internet isn’t the brick-and-mortar killer it’s been made out to be. In actual fact, the growth of the online store isn’t so much siphoning customers from high street shops as it is augmenting consumers’ physical shopping experience and bolstering brand loyalty.