Breaking Boundaries: Redefining Travel Advisor Success

Summary: Hey there, welcome to the latest episode where Kelli Hayes Smith and Jonathan Morris from Legato Host are kicking back and dishing out some real talk about the travel advisor game. They're diving deep into the nitty-gritty of what it takes to become a travel advisor and why having one in your corner is still the way to go. Forget the hype about AI taking over and the ease of booking online – they're here to remind us that human connections and relationships are the real magic in travel. Plus, they're spilling the beans on why it's crucial for travel advisors to see themselves as pros, just like those rockstar real estate agents. Oh, and they're not holding back on the hot topic of fees and whether to hitch your wagon to a consortia. So grab a cup of coffee, kick back, and let's dive into this laid-back chat about all things travel! Takeaways: Bringing those consortia functions in-house? It's like unlocking a whole new level of flexibility and top-notch service for your clients. Building up that big ol' network of suppliers? That's your secret weapon for giving your clients the VIP treatment they deserve. Consortia relationships? Sure, they've got their perks, but sometimes they're like that clingy friend who just won't let you spread your wings and fly. Agent-centric marketing? It's like the missing puzzle piece in the travel industry, with most of the focus on pushing suppliers' stuff. Let's flip the script and put the spotlight back on us! It's time to shake things up and do it our own way. So let's challenge that status quo and build our businesses on our own terms – who's with us? LINKS Legato Host