Small Giants: How to Go Niche Without Getting Crushed, with Lo Bosworth

Lo Bosworth joins us for a conversation about building her business, Love Wellness, and how she's successfully built a niche business without getting crushed by bigger competitors.What’s the secret to being small and thriving? Lo Bosworth (Founder of Love Wellness & Reality TV Star) joins this week’s conversation. Building a business isn’t just about scaling fast or chasing competitors—it’s about starting niche, focusing on what matters, and protecting your space. Lo shares how being a “small giant” allows you to grow without getting crushed by bigger players, and why going niche first might just be your smartest move.   Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY: Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/  TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices