Building Your Sales Automation Stack with Chris Flores (Namely)

Chris FloresofNamelyjoined us in the studio this week to record another episode of theBowery Capital Startup Sales Podcast: “Building Your Sales Automation Stack.” Every startup sales team faces this question early on: what tools or infrastructure do I need to empower my salespeople and make sure we’re ready to scale quickly? Our team here atBowery Capitalstays close to the world of startup sales tools both on the investment side and from the perspective of our portfolio companies, and we know well that there is a diverse range of options out there for the modern seller. From CRMs to power dialers to sales analytics platforms, it can be hard to keep track of and there are few true real-world guides out there. That’s exactly what we were able to do in today’s podcast: Chris walks us through the startup “Sales Stack” he built overseeing the growth of Namely’s inside sales team from the ground up, and highlighting the top 10 solutions that have really made a difference.Crafting a stack of startup sales tools may seem easy at the outset: just let your salespeople use what works for them to help hit quota and have them hit the ground running. But when you’re aiming to build a lasting business, it’s important to have a consistent set of tools that your entire team can use. Building a data-driven culture of sales tool compliance is near impossible without this sort of top-down guidance. As a sales manager, however, your work is still cut out for you. Last year, the team here at Bowery Capital pulled together aGuide to Startup Sales Toolsto try to put some structured thoughts around the massive ecosystem of solutions in the space. There are certainly no shortage of options. In our podcast today, Chris takes the analysis one step deeper by walking through his top 10 and why they work for Namely. In no particular order, here’s the list:Rivalry,LinkedIn Sales Navigato,Salesloft,ZoomInfo,Rapportive,Salesforce,InsideSales PowerDiealer,ToutApp,DocSend, andJoinme.We’ll discuss the pain point each of the above solves, how each is used effectively, and the impact that each has had at Namely. Hopefully you’ll find Chris’ insights as useful as we did. If you haven’t checked out the full podcast yet, we hope you’ll do so by heading over to theBowery Capital blog. Until next time!EndFragment