Exploring PR in Ghana: A Deep Dive into the Africa PR landscape

The host Ana Maria Diceanu discusses today about PR in Ghana with Praise Nutakor, Head of Communication and Partnership at UNDP Ghana. Praise provides a detailed account of her professional journey, highlighting her experience as a senior communication officer and lead communication person in charge of various African countries. Praise also talks about the challenges faced by public relations practitioners in Ghana, including the lack of understanding of the role of PR, which leads to the employment of unqualified practitioners. Praise explained that the profession has grown significantly due to the strict regulations and accreditation courses provided by the Institute of Public Relations. Ana-Maria and Praise also touched upon the role of women in PR. The meeting also covered the evolution of public relations and the tools used in the past versus now. Praise explained that the profession has evolved significantly, with regulations changing and a shift towards digital and social media. Finally, Praise provided insight into her preferred learning resources for PR professionals and shared valuable advice for the next generation of PR professionals, emphasizing the need for practitioners to be mindful of their personal online footprints.