PR around the world: India

Ana Maria Diceanu, Founder Brain 4 Strategy Agency and Rishi Basu, Director - APAC, Corporate Communications, Infosys engage in a discussion about the future of PR, industry challenges and specifics of PR in India. The importance of managing stress in the communications industry was also discussed. The impact of AI on the communications industry was also explored, with an emphasis on the need to collaborate with AI and gain knowledge in technology to stay relevant in the industry. They also touched on the importance of the human element in the industry and how AI will create newer opportunities rather than take away jobs. Key questions: What do you see as the biggest challenge for PR professionals in the next five years? How do you adjust the way you are doing business today in order to transform these challenges into opportunities?