PR Challenges and opportunities in the US

Tiffany Guarnaccia, founder of Kite Hill Agency, Ana Maria's guest in today's Brain it forward podcast is touching upon various topics related to the PR industry in the US. The interview in part of the World PR Day series and today we stop in the US to get insights. Tiffany and Ana-Maria talked about the challenges of talent acquisition, the possibility of remote work, and Kite Hill's strategy for evaluating services to remain competitive in the market. Tiffany also shared her journey of starting and scaling the company, highlighting the importance of collaboration, teamwork, and innovation in the agency's success. She also introduced the Pr Sprint workflow, which she developed by applying the agile method for technology to the PR industry. Topics The History and Vision of Kite Hill Agency The importance of values and collaboration in the success of Kite Hill Agency Introduction of PR Sprint Workflow The Future of PR and Technology Trends and Inspiration in the PR Industry Evaluating Services and Remaining Competitive Media Landscape and PR Services