From Research to Revenue: How to Apply Your Ideal Client Profile (ICP)

Understand your buyers. Win more business. That's what an Ideal Client Profile (ICP) helps you do. In today's episode, John and Mark explore why understanding your ideal client profile is essential for aligning your sales and marketing efforts, and offer examples of how to apply your ideal client profile (ICP) in business development activities. On this episode, we'll explore: 00:00 What is an ideal client profile? 04:57 The four quadrants of an ICP 08:20 Sources of prim...