123: Build a Business by Voice Acting with Carrie Olsen

Have you ever thought about using your voice to make a living? That's exactly what Carrie Olsen does, and she's very successful at it!  Carrie is a voice actor, and she gets paid to read commercials for radio and TV, help create Kickstarter campaigns, or create educational content for a website. It was so fun learning everything we could about voice acting -- what you need to get started, how much time it takes, and how you can market yourself and your voice. This is a can't-miss episode -- and Carrie even indulged us with a few of her "voices" on the interview! On the Podcast 00:57 - Carrie's Introduction to Voice Acting 03:48 - How to Get your First Gig 07:07 - How to Audition 08:52 - The Essential Element for Excellent Audio 11:30 - Editing Audio 13:28 - Fancy Equipment? 14:50 - Carrie's Recording Studio 16:06 - Directed Recordings 18:34 - How to Sound 20 Years Younger (or Older!) 21:00 - How Long Does it Take to Record a Session? 22:26 - How Much Does a Voice Actor Get Paid? 25:40 - A Flexible Career Option for Moms 29:05 - Do you Need an Agent for Voice Acting? 30:44 - Marketing Yourself 34:17 - More than a Great Voice 36:54 - Is Carrie Olsen a Brit? 38:44 - Carrie's Adorable Mom and Aunt Moment Press Play on the Podcast Player Below to Hear from Carrie! Carrie's Introduction to Voice Acting Carrie's first job out of college was in HR. She was responsible for creating the online training program for her company.  She narrated the course as well.  Carrie enjoyed online training so much that she found a new job working full-time in e-learning. One day shortly after Carrie's maternity leave, she was listening to a podcast interview of a voice over actor on her commute to work. This was Carrie's first revelation that voice over work could be a full-time profession. Carrie called up the woman who was interviewed, Allison Steele, and hired her to be her voice over coach.  3 weeks later, Carrie had her first voice acting job!  Just 4 months later, Carrie was able to quit her full-time job to pursue voice over work as her new profession.  She's had a steady income ever since! How to Get Your First Gig Carrie shared several great tips on how to get your first gig as a voice over actor. Invest in Training.  Carrie faced a bit of criticism from friends and family when she hired someone to be her voice acting coach.  "Why would you hire a coach to teach you how to talk?" they asked, "you've been doing that your whole life!" But Carrie says that voice acting really is a different skill set.  There are many different intricacies to voice over work. And as you get better at voice acting, you can expand your repertoire in terms of adding new voice styles, ages, and accents. Invest in a good home studio, or find a studio where you can do your work.  The mid-level microphones that Sarah and I use for podcasting clearly wouldn't cut it for voice acting.  You need a sound-proof environment and a very high-quality microphone. Sign up for online casting sites.  Carrie got her first gigs from setting up her online profile on sites like Voices.com and Voice123.com  You have to pay either an annual fee (about $400) or a monthly fee ($40) to get started, but once you submit your profile and all of the different voices you can do, auditions that meet your skill set will be sent right to your inbox.  Carrie signed up for these sites thinking she'd just get some practice in the form of auditions, but she started getting booked for jobs pretty quickly! Note: since these sites are expensive, don't sign up for them until you've covered Steps 1 & 2. Practice a lot, get a coach, and get professional equipment. Network. Carrie now gets most of her voice over jobs through networking, referrals, and reaching out to her local community. Build your online presence. Carrie has also built her own online presence in the form of a website and being featured in different places online. Now companies find her all on their own. How to Audition We were pretty sure auditions for voice acting work a bit different than a casting call, but what exactly does it involve? The client generally provides a script.  Sometimes they'll also provide “direction” detailing how they would like you to sound, such as female, age 30-40, really upbeat! They may also provide another commercial as reference material or to let you know that's what inspired them. You record your audition on your own in your home studio or a studio you have access to. You can submit multiple "takes" of the audition if you feel that would showcase all of the potential options for a certain gig. Submit the audition either through the client's website, via email, or however they instruct you to do so. The client listens to all of the auditions and decides who to hire. The Essential Element for Excellent Audio Believe it or not, the essential element for excellent audio is actually...quiet!  Carrie says that voice actors crave true quiet. And this means complete silence - not a single sound! Carrie has visited co-working spaces who claim to have a recording space available, but as soon as she enters the room she hears creaking from the floor above or the hum of an air conditioner. This is why your best best it to have a dedicated home studio.  It really can be just a dedicated closet with blankets hung or foam to pad it. (We personally used the closet method to record our audiobook -surrounding ourselves with pillows to isolate the sound!) Carrie was lucky enough to find a co-working space in Kansas City that does have a professional recording space with iso booths, but this is pretty rare. Editing Audio Does a voice over artist have to become an expert editor or does the client edit their own work? Unless Carrie is doing a "directed session" where the client is right there with her directing every take, she does all the editing herself. Most of her work happens independently.  The client sends her a script, and she records it and sends it back "broadcast-ready" which means they can use it right away.  Carrie may still send several takes, but they are all fully edited. This means she has removed all breath sounds, clicks, or any of the other little distracting noises a mouth can make while it's speaking! Did Carrie learn how to edit audio on her own or did she receive training? A little of both!  Carrie and her husband have been doing podcasts for years, so she knew how to do basic audio edits from that.  However, with her new career, Carrie has invested in classes on editing and using professional software so she can up her editing game even more. Fancy Equipment? Carrie's husband is a bit of an audiophile, so when they began podcasting, they invested in studio-quality microphone.  She still uses the same microphone they purchased years ago - the AKG Perception 120. Carrie has done national radio commercials using this microphone! Carrie even brings her own microphone into the studio to use. Occasionally she tests out the equipment there and uses a new microphone for a certain job, but she generally sticks with her tried and true mic. Carrie's Recording Studio Carrie is lucky to have a local co-working space that also has a great recording studio. Most co-working spaces are designed more for “desk jobs” and they don't have great recording resources. Carrie pays $250 a month to use a local recording studio and has 24/7 access. When she isn’t in the studio she is still able to use the available office space there to get other things done. If you are interested in finding a recording studio to rent out, you'll have to do research in your local area.  Carrie doesn't think it's very common yet for a recording studio to offer space to rent, but hopefully this trend will grow! Directed Recordings Carrie actually loves directed sessions for several reasons. She knows exactly what the client wants. She's not left wondering whether she recording in the correct style. No time spent editing.  The client takes all the raw audio files and Carrie doesn't have to edit or finish them. She's solving a problem.  Carrie makes recorded sessions enjoyable by having the right mindset.  When the client gives feedback or wants another take, it's not personal. They're just looking for a particular sound and style.  Carrie knows if she can solve their problem and give them exactly what they're looking for, she's done her job. Carrie is great at being flexible.  This trait allows Carrie to offer a wide variety of styles so she can make sure the client hears just what they want. She knows that for many clients, they don't quite know exactly what they want until they hear it.  (She's done up to 50 takes in one session before!) Listen to Carrie's Voice on this AT&T Commercial.  Isn't it incredible?!  Find more examples of her work right here. How to Sound 20 Years Younger (or Older!) A lot of voice over work requires sounding a specific age. Carrie doesn’t do child voices (although many voice actors with high-pitched voices do!) but she is really great at doing a teenage girl voice. The teenage girl talks faster, with a higher pitch, and uses different inflection and words. Carrie has found that there is a lot you can do with your voice if you change your mindset. When trying to sound older she just “thinks older”. If you try to get into character and think about how the person would sound that can be very helpful for matching your voice to a certain age and character. Carrie has done voice acting from teenager through 50 year-olds. How Long does it Take to Record a Session? Sometimes a recording session can be very quick, particularly when the client is present, knows exactly what they want, and everyone is prepared.  In these cases, Carrie can show up, record the spot, and be done in 8 minutes! Some sessions however can take days to record such as educational content. It all depends on the gig itself and what the client is looking for. For Carrie, it also depends on how many spots or commercial she is recording at one time. One client hired her to record 8 commercials at once, so naturally, this session took longer. Some spots have the same copy but a different city, whereas some are completely different. As you'll discover below, you tend to be compensated for the extra time you put into each gig.  Audiobooks end up paying more as you spend more time recording and editing them.  But, you can also get more bang for your minute by booking national spots. How Much Does a Voice Actor Get Paid? Every job is quite different, but there is a union for voice over actors that has a suggested rate scale.  Carrie is not part of the union, but the rate scale is helpful for figuring out a fair rate. We found an example rate scale at voices.com. Internet, television, radio, and audiobooks are all different beasts.  Carrie says that a 30 second national radio spot is about $500 based on the scale created by the union. The sample scale above indicates that the rate would be $1000. An audiobook can range from $150 to $300 for a finished hour. A finished hour would include all of the work you did to record it such as editing, rerecording, etc… Most clients go in with a budget and then you can work with them and decide if it will work for both of you. The rate sheet example we found suggests that the highest rate (per minute at least!) comes from doing a national TV commercial.  This comes in at around $2000. A Flexible Career Option for Moms Voice over work is a great option for moms looking for flexible work that they can do from home. But Carrie doesn't want to deceive women into thinking they can just grab any old microphone, start talking, and book high-paying gigs. While voice acting can be very lucrative, Carrie wants to remind everyone that you are still running a business. Success does not come easy and it can be a very competitive. You have to practice and hone your craft constantly. You have to invest money initially for coaching, equipment, and membership on job sites. Finally, you need to market yourself and run your business. Carrie is running a business just like the rest of us, and we all know that growing a business doesn't come without a lot of hard work!   Do you Need an Agent for Voice Acting? While Carrie says that most of her jobs come through networking or applying on large sites, having an agent is great for working with really large clients. Carrie recommends waiting until you have a professional package to present before seeking out an agent.  You need to have a great demo tape. Make sure you are ready so you won't waste your time or the agent's.  Sharpen your skills first. Marketing Yourself Carrie’s marketing strategy revolves around one thing:  Exposure! She shared several great tips for gaining more exposure and getting more work. Create online profiles. Create profiles on as many platforms as you can find. Submit a thorough profile which includes all of the different voices you can do along with demos. Create your own website.  It can be very simple, but your website needs to have 2 things: Samples of what you can do, and a way to contact you. Create social media profiles.  Again, this is an easy way to build up your online presence and be found in more places. Get Business cards. Carrie says that while this may sound old school, it's very effective in her line of work.  She attends in-person networking events frequently, and she's ready with  her information and a way for people to contact her. Join your local Chamber of Commerce.  This goes hand-in-hand with the point above.  You can network with business owners and be ready when they're looking for a voice-over artist. Keep your ears open!  You'd be surprised at how much voice-over work is all around you.  Your local grocery story may have spots played over the intercom that are specific to that store.  (They hired a voice-over artist to do that!) Your local car dealership uses voice-overs. Kickstarter campaigns (like this one Hayley did) often use voice-overs too. Beth Anne's idea: Attend writers' conferences so you can help writers turn their books into audiobooks!  Addi Ganley did just that, and the audible commissions are quite a bit better than just selling on Amazon. More Than a Great Voice There is a lot more to voice over work than just having a nice voice. You need to be able to connect with the audience. Carrie says that even the most unique voices can find work if they are great at acting.  Find a specialty and find a way to connect. Conversely, having a great voice alone won't get you very far.  Your ability to act and express a certain feeling is what will make you stand out. Is Carrie Olsen a Brit? Carrie indulged us with a few of her different voice impressions. She shared her British Accent, Teen Girl, and The Know-it-all Mom. Her voices were spot on, and they were cracking us up! Clearly voice acting requires a lot of talent! Carrie's Adorable Mom and Aunt Moment Carrie has gotten her whole family involved in the fun of voice acting... and one little family member even got a paid gig! Find Carrie Online! CarrieOlsenVO.com - When you sign up for Carrie's newsletter, you'll get a free Getting Started Guide for Voice-Over in addition to tips and resources for voice actors.