187: How to Use the Private Sale Model to Build your List and Make More Sales for your Online Store

When someone tells me they took two of their slowest sales months and turned them into their BEST sales months … my ears perk up big time! That's exactly what Molly Goodall has done by using Brilliant Product Launches in her business, Little Goodall. Now...in Molly's case they're called Private Sales, and she uses Private Sales to: 1.) Build up a list of targeted email subscribers who are interested in her products. Molly says she grows her email list by thousands of people (usually a 30% list size increase) when she's promoting access to her Private Sale! 2.) Generate excitement around her Private Sale event, which lasts for a limited time, and includes deals on her products that her audience can't get at any other time. 3.) Sell like crazy during the live sale period (her version of a product launch), because her audience is primed and ready to buy, and she's created a brilliant offer that doesn't last long. My favorite part about Molly's Private Sales? She's not creating all sorts of new products in order to generate these incredible numbers. She's taking items she already has and making the most of them. Absolutely brilliant! Be sure to check the show notes for more details and an update on her 2021 sale results! https://brilliantbusinessmoms.com/episode187