#64: Are You Solving the Right Problem for Your Customers?

Last week's conversation was all about honing in on the problem you solve for customers because when your product is the solution to a problem, its value doubles immediately. But what if you're focusing on the wrong problem?   In this coaching conversation, Donald Miller talks with Adam Jones, a comedic stage hypnotist, about how he needs to rethink the problem he solves for his clients so he can always be front of mind and book more gigs!   If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to hone in on the actual problem you solve for customers, today’s coaching conversation is for you!   To book Adam Jones for your next event, go to SquawkLikeAChicken.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple