Ep 379 Market Value vs. Personal Value with Mac Lackey - FC Barcelona, piggyback on someone else’s brand equity, unorthodox negotiation techniques, shady tactic used by acquirers.
Built to Sell Radio - Podcast autorstwa John Warrillow - Piątki
Kategorie:
In 2013 Mac Lackey licensed the FC Barcelona name to offer soccer camps and immersion trips to young athletes in the United States. Lackey grew the business to over $10 million in revenue before accepting a lucrative buyout offer that included various desirable benefits for sports fans.
