1.17 Sober October special - How to win in No/Low Alcohol with Brendan Williams

Send us a textIn this episode you'll learn how a leading global expert codifies the growth drivers for alcohol free beer, one of the fastest growing categories in the drinks industry. Brendan Williams has over 20 years experience in the drinks business but began to specialise in Non Alcoholic beer when he headded up the global category for Carlsberg during a period of rapid expansion and innovation. Brendan now operates The Free Consultancy, giving the benefit of his insights to clients, larg...