1.5 Fail Quickly, Fail Cheaply - How to create megabrands with David Gluckman, the guy who did it again and again.

Send us a textIn this episode, you’ll learn how ideas can grow into mega-brands from the man who did it again and again and again.Following the rave reviews of his Desert Island Drink appearance in Episode 1.2, we talk at length with David Gluckman, all round drinks industry legend, author of the hilarious and insightful "That Shit Will Never Sell", and the man who invented Baileys, amongst a plethora of other household names across Beer, Wines and Spirits (plus soft drinks!). David talks abo...