Beyond the Beyond - Gráinne Gilsenan's lessons from decades of pushing NPD past category boundaries.

Send us a textIn this episode you'll learn how to approach beverage innovation at a project and an organisational level from someone who's been at the cutting edge of global innovation management in Diageo, SAB Miller and Costa/Coca-Cola.Gráinne Gilsenan began her career as an innovation brewer with Guinness and quickly realised that she wanted to write the NPD briefs, not just respond to them. Thereafter her path took her through global roles looking after "Beyond Beer" for SAB Miller and "B...