SuperGrasse - How Steve Grasse's mystical approach to brand marketing created Hendrick's Gin & Sailor Jerry's Rum

Send us a textIn this episode you'll learn why the most celebrated drinks marketeer alive believes that you have to get mystical when creating brands, cultivating curiosity and captivating consumers. Steve Grasse is the man who famously pitched the concepts for Hendrick's Gin and Sailor Jerry's rum in the same day. Steve is a marketing agency chief, distillery owner and author, together with Aaron Goldfarb, of the new book, Brand Mysticism. Together they explain how they have captured Steve's...