Are Brands "Crashing" on Purpose?

When a brand launches a new product that crashes on launch day, is that actually a good thing for their business? On this mini episode David and Producer Will look back at some of the recent examples of product crashes and discuss how that effects the brand from a marketing angle. Is this a tactic that should be pre-planned and done on purpose? Is some customer dissatisfaction worth the free earned media value that you get because of those headlines? "Is it something that should be calculated to build more awareness about a launch? There was articles everywhere talking about Disney+. Not everybody knew the exact day Disney+ was launching, but I bet there were people who saw it in the news or on social media and signed up because they didn't realize Disney+ was now available to purchase."