Talking Social with the Dallas Cowboy's Taylor Stern

Taylor Stern is currently the Content Strategist for the Dallas Cowboys, after spending three years as the social media coordinator. Prior to that she was the Marketing and Communications manager at the Goodyear Cotton Bowl Classic. Taylor joined us on the Business of Social to discuss the importance of player relationships, content distribution and knowing the lane your brands occupies. Taylor advises her peers to not "give in to social fomo." "Of course you want your brand to be engaging and have fun, but you don't need to be a part of every single pop culture topic or social trend. You have to find your balance and stay in your social lane"