Understanding The Fundamentals of Marketing with Ryan Wallman

On this episode of Business of Social, Ryan Wallman, Creative Director and Head of Copy at Wellmark, joined us for this episode to drop some knowledge on the overall marketing landscape including: the fundamentals of marketing, shiny object syndrome and what to start/stop doing in your strategy sessions. He also shares some stories and theories from his new book, Delusions of Brandeur.  You may know Ryan better as @Dr_Draper on Twitter where he breaks down the "insanity that pervades the marketing industry." Ryan has a great sense of humor and an even better understanding of the fundamentals of marketing. Give this episode a listen and you'll be sure to learn something new!