#246 Redefining Launching for Your Business

You've probably heard me say at some point that you are one well-executed launch strategy away from your business breakthrough. But what do I mean when I say “launch”? How are we defining “launching”? What is that big, fancy word? If we're not talking about rocket ships, what are we setting in motion? We know that launching is such an important part of your business because if you’re not launching, then you’re not selling. And so when we’re speaking about launching, we’re sp...