The Power of Community Over Virality with Katie from Katie Creative Company

Carli Anna welcomes Katie, the founder of Katie Creative Company, to discuss the importance of building genuine communities on social media. In a world filled with faceless content and viral chases, Katie shares her insights on why focusing on community over sheer numbers can lead to lasting success. Tune in to learn about the pitfalls of going viral, the significance of quality engagement, and practical tips for nurturing a loyal community. Timestamps: 00:02 - Introduction: Carli Anna introduces the episode and guest, Katie from Katie Creative Company. 01:03 - Katie’s Background: Katie shares her journey in social media and her shift from focusing on analytics to community building. 02:31 - The Importance of Community: Discussion on the long-lasting impact of building a community over chasing numbers. 03:11 - Followers vs. Community: Katie explains the difference and why community matters more. 04:48 - Personal Experience: Katie’s transition from selling art to social media strategy and how her community supported her. 05:15 - Community Examples: How Katie identifies a strong community through engagement and personal connections. 07:38 - Quality of Engagement: The significance of meaningful interactions versus superficial metrics. 09:28 - Lore of Your Brand: Creating a relatable and memorable brand personality. 11:01 - Balancing Personal and Strategic Content: Tips for sharing personal content without oversharing. 13:36 - Strategic Inclusion: How to include personal elements that resonate with your audience. 16:12 - Snacks and Tracks: Katie shares her favorite music track and snack. 21:30 - Viral Content Pitfalls: Why going viral isn't always beneficial for high-ticket service providers. 25:41 - Personal Viral Experience: Carli’s story of going viral and its downsides. 29:44 - Community Building Tips: How to start transitioning from growth-focused content to community-focused content. 32:22 - Analyzing Content: The importance of understanding what type of content resonates with your audience. 35:40 - Nurturing Your Community: Steps to pause growth and focus on nurturing existing followers. 39:15 - Engaging with Your Audience: The value of responding to DMs, comments, and leveraging story engagement. 42:45 - Understanding Your Ideal Client: Building a community of followers who feel like friends. 44:31 - Finding Inspiration Outside Your Industry: Avoiding the echo chamber by looking for content inspiration in other industries. 50:30 - Where to Find Katie: Katie shares her social media handles and a free content conversations workshop. Resources Mentioned: Katie Creative Company Website Katie Creative Co. on Instagram Content Conversations Workshop