Episode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend

Have you ever considered the carbon footprint of your email activity?  Welcome to the first in our ‘greening your marketing activity’ mini-series!  Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without compromising on performance and quality? Well, that’s what we’ll be exploring in the next few episodes. Every organisation will have to commit to decarbonisation targets, regardless of sector or size. When writing our latest book, research identified that behind R&D, marketing has the largest proportion of organisational budget. Therefore, Marketers need to consider their marketing carbon footprint if they are to align with and support their organisations’ sustainability agendas. We wanted to kick this mini-series off with the second most used online channel in the world (after instant messaging) - email. Why, because we send a LOT of emails, over 300 BILLION emails a day and, as well as needing to develop better and more efficient and responsible practices when it comes to our email marketing activity, there is also the practicalities of the carbon footprint to consider. So, we spoke to James Gill, Founder of EcoSend a platform that delivers, ‘Better email campaigns. Fewer emissions.’ Join us on this episode as we talk to James about: The concept  of  digital  sustainability  and  how our online  activities  have  a  carbon  footprint. The importance of understanding your email activity and how you can improve it from both a performance and sustainability perspective. What goes on behind the email platforms you use. Improving your email behaviours and practices – professionally and personally. How to drive efficiencies. How EcoSend can make the platform switch as painless as possible. This episode is packed full of insights and practical information which will get your brains whirling, so dive in and get your notebooks ready. For more information about Ecosend - visit https://ecosend.io/ And to connect with James via LinkedIn - he’s here https://www.linkedin.com/in/jamesjgill/ Another great episode… enjoy. ________________________________________________________________________________ You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.