Enabling the Circular Economy - E42

I learned so much from Garry Cooper, CEO and cofounder of Rheaply, a company which is an exchange platform for organizations to visualize, quantify, and utilize their physical assets. We discussed how a cart in a university laboratory was the genesis for Rheaply, how they are targeting the $630 billion of underutilized US asset capacity, the future of the circular economy, the importance of market place dynamics and gamification design principles to their product, how he thinks about customer...