CDO Matters Ep. 01 | The Art & Science of Data Storytelling with Scott Taylor

In the inaugural episode of the CDO Matters Podcast, Profisee Head of Data Strategy and former Gartner analyst Malcolm Hawker speaks to his former colleague, “The Data Whisperer” Scott Taylor, on the art and science of data storytelling — and how to frame the critical importance of trusted data in a way that resonates with business leaders. In his years of consulting, speaking and writing on all things master data and data management, Scott has developed a unique storytelling approach to make sense of complex ideas in ways that prompt business leaders to action and get funding for enterprise data projects. Malcolm and Scott discuss why business leaders don’t care about the technical or dogmatic approach to data management and CDOs can hone their storytelling abilities to deliver a pitch with passion, clarity and effectiveness. They push past the buzzwords, trends and stodgy approaches to data management and stress the importance of starting any data initiative pitch with “why.” And despite the reality that most business leaders will never care about data for its own sake, they close the conversation with a sense of optimism and hope about the future of high-quality, trusted data in the marketplace.