CDO Matters Ep. 05 | The Business Value of Data with Doug Laney

In this episode of CDO Matters, Malcolm sits down with West Monroe’s Data & Analytics Strategy Innovation Fellow, former Gartner analyst and best-selling author Doug Laney to discuss the business value that can come from data. Doug’s book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the “Must-Read Book of the Year,” a “Top 5 Books for Business Leaders and Tech Innovators,” and by the Wall Street Journal as one of its “5 Summer Reads for CIOs.”  His latest book, Data Juice: 101 Real-World Stories of How Organizations Are Squeezing Value From Available Data Assets has received accolades from business, data, analytics and IT executives and practitioners around the world.  During their discussion, they touch on key data value topics including how to measure data as an asset within your organization, the overall state of data management, evaluating data context and reporting on the actual value that critical data brings. They go on to talk about alternative forms of data value (e.g., tokenized data, cryptocurrencies) and how the principles of his latest book apply to real-world business use cases. The conversation closes with the two weighing in on what they believe the future will be like for enterprise data strategies before concluding on the importance of sharing data governance within your business. **Stick around to the end of the podcast as Doug makes you a valuable offer you don’t want to miss**